Stem Skincare
Lifted ROAS from 4× to 9.5× while scaling ad spend 17× — more than double the industry benchmark for beauty e-commerce.
Stem Skincare came to us a month into launch, after their previous agency had failed to translate a strong product into commercial traction. Spend was sitting around €400–500 a month, generating roughly €2,000 in sales — ROAS that wouldn't sustain a growing brand. They needed a partner who could rebuild the entire commercial engine: positioning, creative, media, and the website experience underneath it all.
We started by tightening the visual language — clean editorial photography, calm typography, ingredient-led storytelling — and rebuilt the social presence around real skin, real ingredients, and a confident product narrative. From there we restructured the ad account: Advantage+ shopping campaigns, dedicated launch creative, and continuous performance creative rotation across Meta. Every euro of spend was tracked against revenue, and creative was iterated weekly.
From €2k a month in sales to a 9.5× ROAS in under a year.
- 9.5× return on ad spend across a 10-month period (Apr 2024 – Feb 2025)
- €81,772 in tracked website revenue from €8,584 in ad spend
- 2,779 website purchases attributed to Meta campaigns
- 66,000+ link clicks driven across Facebook and Instagram
- Continuous creative rotation: launch campaigns, ingredient education, gift-card promotions, and seasonal pushes