Work / 04 — Campaign · OOH · Art Direction · Public Health

AQH — Accessible Quality Healthcare

A nationwide public health campaign on smoking, nutrition, and cardiovascular care — placed across underground stations, bus shelters, and street-level OOH.

Client
AQH (Accessible Quality Healthcare)
Industry
Public Health · NGO
Sector
SDC project implemented by Swiss TPH
Services
Campaign, Art Direction, OOH, Print
A large underground station billboard for AQH showing a young boy wearing an oxygen mask, with the headline 'Stop smoking, protect the health of your loved ones.'
The brief

AQH is a Swiss-funded public health initiative — an SDC project implemented by Swiss TPH — focused on improving access to quality healthcare and prevention. The brief was to develop a nationwide awareness campaign across multiple public health themes: secondhand smoke, cardiovascular disease, hypertension, and family wellbeing, executed across high-impact OOH formats and supporting print.

The approach

We approached this as serious editorial work, not soft NGO communication. The campaign uses arresting photography and direct, single-sentence headlines that respect the audience's intelligence. A flat, bold colour system — derived from a set of pillar icons covering different aspects of health — gives each message a distinct identity while keeping the overall campaign coherent. Across underground billboards, bus shelters, building-side posters, and pocket print, the visual logic stays consistent: one image, one message, one colour cue.

Smoking & secondhand smoke
Hypertension & nutrition
Cardiovascular health & activity
AQH underground station billboard photographed in situ — a child in an oxygen mask with the headline 'Stop smoking, protect the health of your loved ones.'
Underground billboard — stop smoking campaign
AQH bus shelter poster at night — the same secondhand smoke campaign placed at street level.
Bus shelter — night placement
Two paired campaign posters — one with the boy in the oxygen mask, one in solid red with the headline 'Take care of your family.'
Paired posters — image & type executions
A street-level building billboard showing a grandfather and grandchild gardening together, with the headline 'Eating healthy and spending time with your loved ones helps hypertension.'
Hypertension campaign — street placement
Multiple AQH campaign posters in red, purple, blue and green — each addressing a different health theme.
Colour-coded campaign system across health pillars
Eight coloured circular icons representing the AQH health pillars — heart rate, heart, walking, cycling, strength, nutrition, swimming, hiking.
Health pillar icon system
About the campaign

A nationwide public health campaign placed across high-traffic OOH formats.

  • Multi-theme campaign covering smoking, hypertension, and cardiovascular health
  • Executed across underground billboards, bus shelters, building-side posters, and supporting print
  • Unified by a colour-coded pillar system that links each message to its health theme
  • Delivered for AQH, an SDC-funded project implemented by Swiss TPH

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