Work / 07 — Identity · Brand System

ZOG

Timeless interiors, defined by quiet detail.

Client
ZOG
Year
2021
Sector
Interior Design
Services
Identity, Brand System
A serene interior scene — beige walls, sheer curtains, a wooden cane chair, a stone-topped coffee table with books and a vase of bare branches — with the ZOG wordmark and bird-on-arch monogram set in white in the upper area.
The brief

Zog creates timeless interior spaces defined by simplicity, balance, and refined detail. Each design is thoughtfully shaped to feel elegant, functional, and naturally connected to the people who live in it.

The approach

Transad developed the full brand identity — including the wordmark, signature bird-and-arch mark, and a calm material-first colour system that mirrors the studio's design ethos.

Four colorway variations of the ZOG logo — a bird perched on an arch above the wordmark — laid out as a quadrant in dark navy, warm taupe, light gray, and charcoal.
Logo lockup variations
The ZOG colour system — a 'Main Palette' of three neutral tones (White, Crema, Almond Frost) above an 'Extended Palette' of six accent tones (Living Coral, Gray, Green, Forest, Nevada, Clay), each with CMYK, RGB and web values.
Main + extended palette
About the project

A timeless identity for a quiet, considered design studio.

  • A wordmark designed for quiet legibility — restrained, balanced, distinctly the studio's
  • A signature bird-and-arch monogram serving as the brand's compact mark
  • A calm, material-first colour system derived from interior surfaces and natural finishes
  • A complete identity package: marks, typography, colour, and application guidance

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