Work / 01 — Identity · Website · Social · Campaigns

Hello Baby Box

A modern direct-to-consumer baby brand built from a single Shopify store into a 5× revenue business.

Client
Hello Baby Box
Industry
Baby & Family E-commerce
Years
2023 — Present
Services
Shopify Design, Content, Performance Ads
A mother holding a newborn wrapped in a pink Hello Baby Box wrap, with the brand badge visible.
The brief

Hello Baby Box came to us as a young direct-to-consumer baby brand with a strong product but no clear digital identity, a basic Shopify store, and inconsistent marketing. The founders needed a partner who could turn the brand into a recognizable presence — not just run ads, but build the entire commercial engine around it.

The approach

We started with the Shopify experience: a quieter, more confident store design that lets product photography and parent-focused copy carry the brand. We then layered on a sustained content program — monthly editorial photography, a recognizable social grid, and performance creative that runs continuously across Meta. Every asset reinforces the same calm, considered tone.

5×
Revenue growth over 3 years
3
Years as retained partner
4
Channels running in sync
A trio of Hello Baby Box mobile screens shown side by side — a baby portrait, a yellow product page with the brand wordmark, and a sleeping newborn wrapped in pink.
Mobile screens mockup
The Hello Baby Box Instagram profile grid — a 3×3 layout of baby photography, colour-blocked text posts, and product shots.
Social content — monthly editorial calendar
Hello Baby Box homepage on a laptop in a soft natural-lit setting with hanging greenery — showing product imagery and customer testimonials.
Shopify storefront — redesigned 2023
An iPhone showing a Hello Baby Box product detail page on the brand's mobile site — '100% Pambuk Organik' organic cotton range.
Mobile commerce — 70% of traffic
Results

From a single Shopify store to a 5× revenue business in three years.

  • 5× revenue growth between 2023 and 2025
  • Continuous performance creative across Meta (Facebook + Instagram)
  • A recognizable social presence with consistent monthly editorial output
  • A retained partnership now entering its fourth year

Have a project in mind?

Start a conversation